Luxury is changing. Not in its symbols, but in its substance. What once relied on polished surfaces and exclusivity now rests on something far rarer: presence, discernment, and a profound understanding of human experience.
In an era where speed is mistaken for service, one figure is bringing back the lost art of high-touch, high-integrity hospitality — Michael Kordić, founder of Roth Concierge and Senior Private Aviation Executive at Jet Access.
For Michael, service is not a transaction.
It is an atmosphere. A promise. A standard.
And it is one he has built quietly for over a decade across private aviation, luxury travel, and high-end creative work — long before Roth Concierge took shape.
"Luxury should feel human again — no call centers, no template replies, no sense of being just another client."
The Foundation
The Roots of a New Standard
Before becoming one of the country's most trusted private jet executives, Michael spent years immersed in the worlds that define luxury from the inside out: photography, design, and brand storytelling.
His early roles at Archetype Discoveries Worldwide — under Dr. Clotaire Rapaille — and Thierry Dehove Photography immersed him in the psychology of prestige, the architecture of brands, and the hidden codes behind what people call "luxury."
- —Luxury isn't something you buy — it's something you feel.
- —Story is everything.
- —Details communicate values.
- —The relationship always matters more than the sale.
Private Villas & Estates · Roth Concierge
Aviation
The Aviation Years — And The Rise of a Marketer
In 2017, Michael entered private aviation — a world defined by trust and precision.
With 8+ years as a Senior Private Aviation Executive, first at Jets.com and now at Jet Access, he has:
- —Managed thousands of complex jet itineraries
- —Overseen elite UHNW client relationships
- —Sold millions in jet card programs
- —Guided clients through medical evacuations, peak seasons, and cross-border executive travel
- —Played a key role in marketing, digital strategy, and brand modernization
His creative background gave him an edge almost no one else in the industry possessed:
He could see a brand — not just operate one.
Private Aviation · Jet Access
Creative Vision
The Creative Years Never Left — They Evolved
Most executives talk about luxury.
Michael builds it.
His creative skillset includes:
- —Professional Photography
- —Cinematography & High-End Video Production
- —Web Design & UI/UX
- —Brand Architecture
- —Marketing Strategy & Funnel Design
This rare combination allows him to understand the client, the experience, and the brand ecosystem — simultaneously.
Yacht Charters
Private Estates
The Brand
The Birth of Roth Concierge
Roth Concierge was founded on a simple belief:
Luxury should feel human again.
No call centers. No template replies. No sense of being "just another client."
Instead:
- —Direct access to a single trusted advisor
- —Deep expertise across aviation, yachts, villas, hotels, and experiences
- —True multi-category curation
- —A founder who understands every layer of luxury, from creative to operational
"Luxury is a relationship. Not a price point."
Superyacht Charters · Mediterranean & Beyond
The Client
The Modern Client — And The Shift in Expectation
Today's UHNW traveler values:
- —Time
- —Discretion
- —Taste
- —Context
- —A single point of truth
What they reject:
- —Corporate friction
- —Generic agencies
- —Commodity-level travel planning
- —Automated responses
- —Brands without soul
Roth Concierge sits exactly at this intersection: modern efficiency, old-world refinement, and the rare ability to make everything feel personal.
Luxury Hotels
Curated Destinations
The Vision
A Future Built Around Experience, Not Transactions
Michael's vision for Roth Concierge includes:
- —Curated villas across Europe, the U.S., and the Caribbean
- —Yacht charters via elite broker networks
- —Private jets backed by nearly a decade of industry expertise at Jet Access
- —Partnerships with top-tier luxury hotels worldwide
- —One unified concierge handling every detail
Beyond logistics, Roth Concierge is built on intention, taste, and human connection — the virtues luxury has forgotten.
The Man
The Man Behind the Brand
Michael Kordić · Roth Concierge
Michael Kordić blends:
- —The discipline of aviation
- —The eye of a designer
- —The precision of a photographer
- —The intuition of someone shaped by heritage and psychological insight
He brings calm to urgency, clarity to complexity, and refinement to every experience he touches.
His standard is the core of the brand:
Excellence is not optional.
Curated Destinations · Around the World
The Evolution of Luxury Starts With a Single Principle
Clients don't want everything.
They want the right things — handled by the right person.
Roth Concierge was created for that person.
And Michael Kordić built it for that reason.
ROTH CONCIERGE · MAGAZINE